Paul Holmes, in his foreword for Generation F:
Over the past few years, online media have transformed the practice of public relations, putting engagement at the center of brand-building and creating new sources of reputation risk.
Maxim Behar was one of the very first international public relations experts to understand the power of online communications, the influence of social media, and the need for PR professionals to understand new channels of communication. A true thought leader, he has spoken at events such as the World Communications Forum in Davos and the first Public Relations Summit in Miami—and countless conferences and colleges—to elevate the discussion of these changes and their potential to transform our profession.
Now his analysis of “Generation F” provides an explanation of why companies should not shy away from the challenges posed by social media, and how those that engage without fear will emerge stronger and smarter.
It’s a great analysis of the way the world has changed and how it will continue to change in the future, written by someone who has lived and driven those changes.