Research of the Marketing Applicability of the Swedish Lagom Concept in Bulgaria
Prof. Neviana Krasteva, Dr. Habil., is a member of the American Marketing Association and the European Management Association. She is a professor of Marketing and International Business at the Sofia University "St. Kliment Ohridski" and at the International Business School. From 1999 to 2014 she was a member of the City University of Seattle faculty. She is the author of numerous monographs, textbooks and articles. She has specialized in Russia, Austria, Greece, Denmark, Japan, Israel, Belgium, Germany, the Czech Republic and Hungary.
Aleksey Potebnya is Ph.D. Student in Faculty of Economics and Business Administration to Sofia University "St. Kliment Ohridski". His research is focused on the problems of models to ensure confidence in the digital environment. The interests of the researcher are in the field of Marketing and Management, as well as their application in different spheres such as: research, business and art.