Georgiev Georgiev elaborates on the current strategic approaches in book publishing and their projections in the world of printed communications. The book shows how a well planned, thoroughly prepared and economically feasible strategy can be a crucial factor contributing to the financial prosperity of a publishing house. It also provides an analysis of price formation in the publishing industry, and lays bare the process of calculation and synchronization of all the different expenses, tax rates, discounts and bonuses. The book also provides an account of the distribution processes in book publishing, and studies the approaches in managing intellectual property in the context of the book publishing business, thus outlining the modern trends in publishing management. There is a reference to some leading global events in the sphere of printed communications, as well as some strategies and attitudes. The strategic approaches in promoting the book and advertising in the printed media are also dealt with. A special emphasis is laid on the polygraph-ic aspects of printed communications both in terms of chronology of printing methods and the choice of the most appropriate strategic technology for the needs of the publishing businesses.
Prof. Lachezar Georgiev is the author of over 250 scientific papers and articles, studies and books of fiction. He has participated in international conferences and other scientific meetings. He has been a member of scientific boards in competitions for university lecturing. He has directed research projects. Prof. PhD Lachezar Georgiev is the author of 45 scientific, fictional and documentary books. He is a member of the Union of Scientists in Bulgaria; the Union of Bulgarian Writers and Union of Bulgarian Journalists. Prof. L. Georgiev reads lectures at the University on subjects related to publishing, library and Information, graphic communications, printed communications, book press and book publishing process. Professor in book science, librarianship and holography at St. Cyril and St. Methodius University - Veliko Jurnovo. He has lectured (proffesor) at the University of Library Studies and Information Technologies - Sofia.