It tells about the only city-museum in Bulgaria, the architectural and historical reserve Koprivshtitsa, which has preserved not only magnificent architectural samples from the time of the Bulgarian Revival – 300 houses have been declared cultural monuments, but also traditions, folklore, the spirit of the time. Since 2016, the National Festival of Folk Art in Koprivshtitsa, valued as part of the living treasures of mankind, is included by UNESCO in the List of Intangible Cultural Heritage.